We live in a developed world and the growth and popularity of the technology means that we are constanstly online or connected with other people.
When we wake up in the morning,check our phone for the time and/or mixed calls and texts. When we go the bathroom, we may have options on our shower head to automatically set the water temperature for us instead of having to do it manually. When we enter most cars nowadays, there is a handy sat nav near by,so we no longer have to ask people for directions or look at a map. When we finally enter our work place, we will most definitely use the internet to find out something or even use it while we our on our break.
An average day consists of different types of technology that we rely and depend on without us even realizing it.
Jon Dovey and Helen Kennedy say that '' 'Technicity' is the interconncctedness of identity towards technology competence. People's tastes, aptitudes, and propensities towards technology become part of a particular 'identity'. This indentity then becomes a basis of affiliations and connections with like-minded others. Our particular habits with, for, instance, mobile phones, iPods, computer games or DVD collections can become expressions of our 'technicity.' ''
For example, If I wanted to play a game on xbox with my friends, I could connect with them online through my 'gamertag' which would monitor myself and my friends score. I could even connect with complete strangers too, simply because we share the same interests in games.
We are already starting to live in a world where we are judged based on how many pieces of technology we have. Phones, iPods, game soles ect. The growth of technology and the interent has made it easier to advertise products and create brands. For example, the use of the apple brand has increased through the use of technology.
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